Mayo Report for 2006-04

This installment of The Mayo Report was part of Comic Geek Speak episode #148. It covered April 2006 and can be found here.

We discussed the sales figures for about 53 minutes or so this time around. I even got a cool new segement opener for the Mayo Report.

Below are the rough notes I put together in preparation for the podcast. I've added linked to the charts for the titles mentioned. I use these notes as a guide for the podcast be we never cover all of the titles I have in the notes and we frequently discuss many other things that I don't have in my notes.


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2006-04 IndexPointValue:

  • CBG = ~728.90
    • Up about ~30.93 from 2006-03 (~697.97)
  • ICv2 = ~728.89
    • Up about ~30.84 from 2006-03 (~698.05)


MARKET SHARES

  • Another strong month for Marvel
    • A little under half (46.94%) of the comic book units sold this month
    • A little under half (46.11%) of the comic book dollars sold this month
  • Again DC came in second place behind Marvel
    • A little over one third (38.84%) of comic book units sold this month
    • A little over one third (39.17%) of comic book dollars sold this month
  • Dark Horse came in third
    • Comic book units: 3.03%
    • Comic book dollars: 3.14%
  • Image lost some market share this month
    • Comic book units: 2.74%
    • Comic book dollars: 2.85%


COMICS

  • Top 300 comics (~6,251,100)
    • Down ~740,200 (-10.59%)
  • Up/down is a comparison to total sales of the previous issue including reorder activity for this month
    • Previous issue totals include reorders for the current month
  • No titles had more than one new issue released this month


DC

  • 76 new, 24 reorders, 100 total

DC: INFINITE CRISIS

  • Rank #1: Infinite Crisis #6 (~194,400)
  • Rank #236: Infinite Crisis #5 reorder ( ~3,300)
  • Rank #254: Infinite Crisis #4 reorder ( ~2,400)
  • Rank #261: Infinite Crisis #3 reorder ( ~2,100)
  • Rank #294: Infinite Crisis #2 reorder ( ~1,600)
  • Rank #287: Infinite Crisis #1 reorder ( ~1,700)
    • strong reorder numbers
    • total sales to date:
    • #1: ~270,100 - originally ~249,100 + reorders of ~21,000 - sold around 100.00% of total of #1
    • #2: ~225,700 - originally ~207,600 + reorders of ~18,100 - sold around 83.56% of total of #1
    • #3: ~218,800 - originally ~188,900 + reorders of ~29,900 - sold around 81.01% of total of #1
    • #4: ~201,500 - originally ~182,600 + reorders of ~18,900 - sold around 74.61% of total of #1
    • #5: ~205,100 - originally ~201,800 + reorders of ~3,300 - sold around 75.93% of total of #1
    • #6: ~194,400 - originally ~194,400 + reorders of ~0 - sold around 71.97% of total of #1
  • Rank #120: Infinite Crisis Secret Files 2006 2006 reorder (~16,600)

  • Rank #21: Ion #1 (66,500)
    • solid starting numbers

  • Rank #46: Blue Beetle #2 (~43,800)
    • Down ~13,200 (-23.16%)
  • Rank #196: Blue Beetle #1 reorders (~6,300)


DC: ONE YEAR LATER

  • Nearly all of the title went down from the total sales of the previous issue
    • still some of the highest sales for the various titles
    • Titles that went up: Teen Titans, Robin
  • Massive reorder activity for a number of One Year Later titles
  • Rank #9: Teen Titans #34 (~82,500)
    • Up ~15,300 (22.77%)
    • one of only 2 One Year Later increased this month
  • Rank #180: Teen Titans Annual #1 reorders (~7,500)
  • Rank #14: Superman #651 (~73,400)
    • Down ~4,400 (-5.66%) from total sales of #650 including this month's reorders of (~12,200)
    • still stronger sales than it had over the past 100 issues
      • other than the previous issue and #203-215 (Jim Lee run)
  • Rank #141: Superman #650 reorder (~12,200)
  • Rank #17: Batman #652 (~72,900)
    • Down ~6,700 (-8.42%) from total sales of #651 including this month's reorders of (~9,800)
    • still stronger sales than it had over most of the past 100 issues
      • other than the previous issue and #608-628 (Jim Lee run)
  • Rank #130: Batman Annual #25 reorder (~14,800)
  • Rank #160: Batman #651 reorders (~9,800)
  • Rank #177: Batman #650 (second printing) reorders (~7,900)
  • Rank #23: Detective Comics #818 (~60,400)
    • Down ~1,800 (-2.89%)
    • still stronger sales than it had over the past 100 issues
      • other than the previous issue
  • Rank #25: Crisis Aftermath Battle For Bludhaven #1 (~56,500)
  • Rank #29: Crisis Aftermath: Battle For Bludhaven #2 (~52,000)
    • Down ~4,500 (-7.96%)
      • Both issues were solicated in the same month (2006-02)
      • Drop represents retailer expectations on how the series would do
    • Not bad sales and a very minimal second issue drop
  • Rank #27: JSA #84 (~53,200)
    • Down ~5,400 (-9.22%)
    • still selling better than every issue of the series except #1, 2, 75, 77, 78, 82, 83 (previous)
  • Rank #192: JSA #83 reorders (~6,600)
  • Rank #119: Nightwing #119 (~46,300)
    • Down ~5,400 (-10.44%) from total sales of #118 including this month's reorders of (~9,200)
    • still stronger sales than it had over the past 100 issues
      • other than #19, 20, 21, 23, 1000000, 68, 69, 96, 118 (previous)
  • Rank #162: Nightwing #118 reorders (~9,200)
  • Rank #40: Outsiders #36 (~45,800)
    • Down ~1,500 (-3.17)
    • still stronger sales than it had since #9
      • other than #24, 25, 29, 31, 34 (previous)
  • Rank #44: Supergirl Legion of Super Heroes #17 (~44,800)
    • Down ~10,000 (18.25%)
    • still stronger sales than any issue since #3 (except previous)
      • better than every issue of Legion series
  • Rank #184: Supergirl and the Legion of Super-Heroes #16 reorders (~7,400)
  • Rank #53: JSA Classified #11 (~37,800)
    • Down ~3,500 (-8.47%)
    • worst selling issue of the series
  • Rank #54: Aquaman Sword of Atlantis #41 (~37,600)
    • Down ~8,800 (-18.97%) from total sales of #40 including this month's reorders of (~8,800)
    • still stronger sales than any issue since #40 of the previous Aquaman series
      • other than #1, 2, 3, 40 (previous issue)
  • Rank #167: Aquaman, Sword of Atlantis #40 reorders (~8,800)
  • Rank #55: Robin #149 (~37,200)
    • Up 500 (1.36%)
    • Modest gain but good
    • still stronger sales than any issue since #57
      • other than #1000000, 98, 126-131, 148 (previous issue)
  • Rank #56: Green Arrow #61 (~36,000)
    • Down ~1,900 (-5.01%)
    • still stronger sales than any issue since #34
      • other than #60 (previous issue)
  • Rank #57: Birds of Prey #93 (~34,400)
    • Down ~2,400 (-6.52%)
    • still stronger sales than any issue of the series
      • other than #39, 41, 43, 83, 92 (previous issue)
  • Rank #65: Hawkgirl #51 (~30,700)
    • Down ~4,000 (-11.53%)
    • still stronger sales than any issue (of Hawkman/Hawkgirl) since #13
      • other than #23, 24, 25, 50 (previous issue)
  • Rank #67: Catwoman #54 (~28,900)
    • Down ~5,600 (-16.23%)
    • still stronger sales than any issue since #12
      • other than #34, 35, 36, 53 (previous issue)
  • Rank #201: Catwoman #53 reorders (~6,000)
  • Rank #88: Firestorm Nuclear Man #24 (~23,700)
    • Down ~1,400 (-5.85%)
    • still stronger sales than any issue since #7 (other than previous issue)
  • Rank #172: Action Comics #837 reorders (~8,400)
    • No new issue shipping in April 2006
  • Rank #182: Green Lantern #10 reorders (~7,400)
    • No new issue shipping in April 2006
    • Reduces the drop of ~10,200 (-11.35%) to a drop of ~2,800 (-3.24%)


DC: THE OTHER STUFF

  • Rank #5: Justice #5 (~110,200)
    • Down ~5,700 (-4.92%)
    • Still really strong sales for this series
  • Rank #62: Planetary #25 (~32,800)
    • Up ~1,000 (3.14%)
  • Rank #78: Batman: Year One Hundred #3 (~26,000)
    • Down ~1,500 (-5.45%)
  • Rank #204: Batman Year One Hundred #1 (Second Printing) reorder (~5,400)
  • Rank #217: Batman Year One Hundred #2 reorder (~4,500)
  • Rank #82: Fables #48 (~24,500)
    • Up ~200 (0.82%)
    • Damn you, Jamie D.
      • I was able to read the first five issue and was hooked
      • DCBS has the trades in the DC Backlist at 40% off
      • but, I read comics, not trades
        • I bought 1-46 on eBay and got #47-49 locally
    • Now I have to find the time to read them all
  • Rank #106: Warlord #3 (~20,000)
    • Down ~1,600 (-7.41%)
  • Rank #151: Albion #4 (~4,000)
    • Down ~10,800 (-27.03%)
    • the delays on this title aren't helping sales
    • I dropped this after the first issue. I don't do that often.
      • Not bad, just wasn't for me. I simply didn't "get it".


MARVEL

  • 71 new, 14 reorders, 85 total
  • Rank #2: Wolverine: Origins #1 (~150,300)
    • Strong start for a second monthly Wolverine series
    • sold over twice what Wolverine #41 sold
    • #2 will probably see the usual second issue drop but should still have very strong sales, probably over 100,000
  • Rank #19: Wolverine #41 (~71,000)
    • Down ~6,600 (-8.51%)
  • Rank #265: Wolverine #40 reorder (~2,100)
  • Rank #4: Astonishing X-Men #14 (~119,500)
    • Down ~27,600 (-18.76%)
    • Standard sort of "second issue" drop
    • still very strong numbers
  • Rank #6: Moon Knight #1 (~103,700)
    • Very strong start for this title
    • Personally, I'm surprised/amazed this cracked 100,000
      • Moon Knight has a loyal following but has never been an "A-list" character or title
  • Rank #28: Marvel Zombies #5 (~53,000)
    • Down ~7,400 (~12.25%)
  • Rank #122: Marvel Zombies #4 (2nd printing) reorders of ~16,100
  • Rank #223: Marvel Zombies #2 reorders of ~3,800
  • Rank #238: Marvel Zombies #3 reorders of ~3,200
  • obviously the retailers didn't order enough of this series
  • will probably do well in trade
  • Rank #31: Squadron Supreme #2 (~51,200)
    • Down ~18,500 (-26.53%)
    • A drop on the second issue isn't unusual
    • Supreme Power has been constantly dropping
      • this drop puts it just about where that series left off (#18 = ~50,600)
  • Rank #33: Iron Man #7 (~49,400)
    • Up ~9,100 (+22.58%)
    • New creative team:
      • Written by DANIEL & CHARLIE KNAUF
      • Penciled by PATRICK ZIRCHER
  • Rank #37: Daredevil #84 (~47,100)
    • Up ~300 (0.64%)
    • Not a big gain but given the drops most other titles took this month, any gain is good
  • Rank #39: Ms Marvel #2 (~46,200)
    • Down ~27,200 (-37.06%)
    • Big drop, even for a second issue
    • not a good sign
  • Rank #102: Thing #6 (~20,600)
    • Up ~300 (1.48%)
    • Dan Slott's Pull My Thing campaign simply didn't have enough time
  • Rank #108: Marvel Team-Up #19 (~19,900)
    • Up ~900 (4.74%)
    • Still in the "danger zone"
  • Rank #115: Spider-Girl #97 (~17,500)
    • Up ~800 (4.79%)
    • Ends at #100
  • Rank #189: Sable & Fortune #4 (~7,000)
    • Down ~800 (-10.26%)
    • Amazingly low sales for a Marvel title
      • Somehow I'm not expecting another mini-series out of this...
  • Rank #235: Marvel Spotlight #5 (Way/Coipel) (~3,300)
    • Down ~800 (~19.51%)
    • Series started at 9,800
    • Even for a purely marketing title these are pretty low sales


MARVEL: CIVIL WAR

  • Strong numbers for this Event
  • Rank #22: Fantastic Four #537 (~62,900)
    • Up ~1,900 (3.11%)
    • Dr. Doom and Thor's Hammer issue
  • Rank #127: New Avengers Illuminati Special reorder (~15,000)
  • Rank #134: Amazing Spider-Man #529 reorder (~14,100)
  • Rank #242: Fantastic Four #536 reoder (~3,100)


MARVEL: ANNIHILATION

  • Overall the numbers for this Event are very unimpressive


MARVEL: REORDER POLICY

  • There was a decent amount of reorder activity for Marvel
  • I need to do some research on Marvel's reorder policy
  • Does the "Marvel sales are high because retailers can't reorder those books" theory still hold water?


IMAGE

  • 22 new, no reorders, 22 total
  • only 6 Image titles sold over 7,500 copies
  • Rank #75: Spawn #155 (~26,700)
    • Down ~300 (-1.11%)
    • top selling Image title
    • only Image title in top 100
    • lowest selling issue since #64
    • far cry from when it routinely sold over 100,000 copies an issue (#64-82)
  • Rank #111: Cyberforce #2 (~18,900)
    • Down ~8,600 (-31.27%)
    • Harsh drop even for a second issue
  • Rank #123: Witchblade #97 (~16,000)
    • Up ~1,500 (10.34%)
    • I haven't gotten Witchblade since #17 so I have no clue what might account for the upswing
  • Rank #188: Savage Dragon #125 (~7,000)
    • Up ~200 (2.94%)
    • I dropped this book when I switched over to DBCBS
      • I picked up the issues I missed (#112-125) on Free Comic Book Day
      • Good read and worth reading


OTHER PUBLISHERS

  • Dark Horse: 11 new, 2 reorders, 13 total
  • IDW: 13 new, no reorders, 13 total
  • Rank #100: Conan #27 (~21,300)
    • Down ~10,300 (-32.59%)
  • Rank #114: Zoom Suit #1 (~17,700)
    • Excellent opening numbers
    • Fun read, woth checking out
    • numerous variant covers
  • Rank #193: Archenemies #1 (~6,500)
    • Suprisingly low numbers
  • Rank #229: Angel Scriptbook #2 (~3,400)
    • Down ~1,100 (-24.44)
    • the survival of this title comes down to how cheap is it to produce
  • Rank #239: Stargate SG-1: Ra Reborn Prequel (~3,100)
    • Stargate SG-1 is about to start season 10 and is a very popular series
    • Why isn't the comic book version selling better?
      • Way too many variant covers
      • Too hard to distinguish new material from re-released material
      • Mini-series after mini-series versus a single ongoing title
  • Rank #267: Mouse Guard #1 (second printing) reorder (~2,100)
    • Indy challenge title


TRADES

  • Rank #36: Walking Dead Vol. 1 Days Gone Bye (~1,900)
    • Total sales: ~34,600
  • Rank #73: Walking Dead Vol. 2 Miles Behind Us (~1,200)
    • Total sales: ~20,100
  • Rank #74: Walking Dead Vol. 4 Hearts Desire (~1,200)
    • Total sales: ~16,300
  • Rank #96: Walking Dead Vol. 3 Safety Behind Bars (~1,000)
    • Total sales: ~18,000


Order index data provided courtesy of Diamond Comic Distributors, Inc. and used with permission.

For additional comic book sales information, check out The Comic Chronicles.

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