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Mayo Report for 2006-05

This installment of The Mayo Report was part of Comic Geek Speak episode #156. It covered May 2006 and can be found here.

We discussed the numbers for only about 25 minutes or so this time around.

Below are the rough notes I put together in preparation for the podcast. I've added linked to the charts for the titles mentioned. I use these notes as a guide for the podcast be we never cover all of the titles I have in the notes and we frequently discuss many other things that I don't have in my notes.

    Top Comics List     Top Comics Breakdown     Top Trades List     Top Trades Breakdown

2006-05 IndexPointValue:

  • CBG = ~772.29
    • Up about ~43.39 from 2006-04 (~728.90)
  • ICv2 = ~772.57
    • Up about ~43.68 from 2006-04 (~728.89)

General Comments

  • On the one hand, it was an amazing month:
    • Top Comics
      • This was the 5th most dollars spent on the Top Comics since 1996-09
      • This was the most units sold for the Top Comics since 1997
    • Top Trades
      • This was the 5th most units sold for the Top Trades since 1996-09
      • 15th most dollars spent on the Top Trades since 1996-09
  • On the other hand, a lot of titles went down in sales:
    • About 144 of the top 300 comics sold less than the previous issue for the title
    • About 16 sold about the same as the previous issue
    • About 49 sold more than the previous issue
    • No previous issue was found for 91 of the top comics

MARKET SHARES

  • DC
    • Comic book units: 45.32% (3,434,600)
    • Comic book dollars: 43.95% ($10,348,469.00)
  • Marvel
    • Comic book units: 42.30% (3,205,800)
    • Comic book dollars: 42.56% ($10,021,283.00)
  • Image
    • Comic book units: 2.75% (208,500)
    • Comic book dollars: 2.69% ($634,812.00)
  • IDW
    • Comic book units: 2.06% (156,300)
    • Comic book dollars: 2.48% ($584,537.00)
  • Dark Horse
    • Comic book units: 1.84% (139,800)
    • Comic book dollars: 1.96% ($462,202.00)

COMICS

  • Top 300 Comics (~7,577,100)
    • Up about ~1,326,000 (21.21%) from 2006-04 (~6,251,100)
    • This is less than the total of the sales of all #1 issue, 52 #2, 3 & 4 and Infinite Crisis #7 (~1,383,200)

  • 1 titles sold over 200,000 copies

  • 16 titles has more than one new issue released this month
    • 52
    • Action Comics
    • Batman Legends of the Dark Knight
    • Crisis Aftermath Battle For Bludhaven
    • Exiles
    • Last Planet Standing
    • Mouse Guard
    • She-Hulk 2
    • Sonic X
    • Superman Batman
    • Tales of the Teenage Mutant Ninja Turtles
    • Teen Titans
    • Ultimate Spider-Man

REORDERS

  • A lot of reorder activity this month
    • Most of it is DC but there was a lot of Marvel as well

DC

New Items: 84, Reorder Items: 18, Total Items: 102

Minimum Cover Price: $2.25, Average Cover Price: $3.01, Maximum Cover Price: $5.99

  • Rank #2: Infinite Crisis #7 (~198,400)
    • Top selling title for DC
    • Down about ~8,200 (-3.97%) from #6 (~206,600)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 6
    • This is the first issue of Infinite Crisis that was not Rank #1

  • Rank #3: All Star Batman & Robin #4 (~160,300)
    • Down about ~5,900 (-3.55%) from #3 (~166,200)
    • Number of new issues (since 1996-09) that sold:
      • Less: 2
      • Same: 0
      • More: 1
    • Very minor drop
      • This title might level out above 100,000 for the Frank Miller/Jim Lee run

  • Rank #4: 52 #1* (~140,900)
    • WatchList: Event: 52
    • (No previous found)
    • Number of new issues (since 1996-09) that sold:
      • Less: 3
      • Same: 0
      • More: 0
    • Strong start for a weekly title
    • These are returnable and might be later adjusted down

  • Rank #6: 52 #2* (~128,300)
    • WatchList: Event: 52
    • Down about ~12,600 (-8.94%) from #1* (~140,900)
    • Number of new issues (since 1996-09) that sold:
      • Less: 2
      • Same: 0
      • More: 1
    • Minor second issue drop

  • Rank #7: 52 #3* (~123,900)
    • WatchList: Event: 52
    • Down about ~4,400 (-3.43%) from #2* (~128,300)
    • Number of new issues (since 1996-09) that sold:
      • Less: 1
      • Same: 0
      • More: 2
    • Standard attrition

  • Rank #9: 52 #4* (~121,400)
    • WatchList: Event: 52
    • Down about ~2,500 (-2.02%) from #3* (~123,900)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 3

  • Rank #10: Superman Batman #26 (~118,800)
    • Up about ~15,100 (14.56%) from #25 (~103,700)
    • Number of new issues (since 1996-09) that sold:
      • Less: 17
      • Same: 0
      • More: 6
    • Major bump for the Sam Loeb "jam" issue

  • Rank #11: Superman Batman #25 (~103,700)
    • Unchanged from #24 (~103,700)
    • Number of new issues (since 1996-09) that sold:
      • Less: 10
      • Same: 1
      • More: 12
    • Superman/Batman has had a really bad record of being late
      • Normally I'm be fairly vocal about how a high profile title should be able to come out on time...
        • Jeph Loeb gets a pass on this one…

  • Rank #33: Ion #2 (~55,500)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~19,300 (-25.80%) from #1 (~74,800)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1
    • This is a bit more than the standard second issue drop
    • Based what people are saying about this title, it might keep dropping

  • Rank #38: Shadowpact #1 (~50,300)
    • WatchList: Event: Infinite Crisis Aftermath
    • (No previous found)

  • Rank #39: Crisis Aftermath Battle For Bludhaven #3 (~49,700)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~2,300 (-4.42%) from #2 (~52,000)
    • Number of new issues (since 1996-09) that sold:
      • Less: 1
      • Same: 0
      • More: 2

  • Rank #41: Crisis Aftermath Battle For Bludhaven #4 (~48,800)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~900 (-1.81%) from #3 (~49,700)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 3

  • Rank #55: Checkmate #2 (~41,800)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~13,600 (-24.55%) from #1 (~55,400)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1
    • The looks to be a bit more than a standard second issue drop
      • Will this level out soon or keep dropping?
    • Rucka is doing a good job on this title but I liked the previous Checkmate series better…

  • Rank #72: Aquaman Sword of Atlantis #42 (~32,600)
    • Down about ~5,000 (-13.30%) from #41 (~37,600)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 2
    • The One Year Later sales bump doesn't seem to be sticking

  • Rank #135: Manhunter #22 (~15,700)
    • WatchList: Cancelled, Extended
    • Up about ~800 (5.37%) from #21 (~14,900)
    • Number of new issues (since 1996-09) that sold:
      • Less: 13
      • Same: 0
      • More: 8

  • Rank #180: Batman #652 (~9,500)
    • (No previous found)
    • Still strong reorders for the One Year Later…

  • Rank #182: Skye Runner #2 (~9,500)
    • Down about ~5,100 (-34.93%) from #1 (~14,600)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1
    • Major drop on this second issue
      • I'm enjoying the series but it looked like many people aren't

  • Rank #195: Ion #1 (~8,300)
    • WatchList: Event: Infinite Crisis Aftermath
    • (No previous found)

  • Rank #205: Teen Titans #34 (~7,500)
    • (No previous found)
    • Strong reorder activity on this title

  • Rank #218: Checkmate #1 (~6,200)
    • WatchList: Event: Infinite Crisis Aftermath
    • (No previous found)

MARVEL

New Items: 77, Reorder Items: 12, Total Items: 89

Minimum Cover Price: $1.25, Average Cover Price: $3.11, Maximum Cover Price: $4.99

  • Rank #1: Civil War #1 (~260,700)
    • Top selling title for Marvel
    • (No previous found)
    • This is a great start for Civil War
    • Only three comics have sold better than this since the turn of the century:
      • Fantastic Four #60 (~752,700) @ $0.09 in 2002-08
      • Batman: The Ten Cent Adventure (~702,100) @ $0.10 in 2002-01
      • All-Star Batman and Robin the Boy Wonder #1 (~261,100) @ $2.99 in 2005-07
        • Only a difference of ~400 copies
    • Only five others have sold better in the last decade (starting with 1996-09):
      • Darkness #11 (~357,000) @ $2.50 in 1997-12
      • Fantastic Four (v2) #1 (~314,000) @ $2.95 in 1996-09
      • Iron Man (v2) #1 (~277,500) @ $2.95 in 1996-09
      • Avengers (v2) #1 (~276,700) @ $2.95 in 1996-09
      • Captain America (v2) #1 (~274,100) @ $2.95 in 1996-09

  • Rank #5: Wolverine Origins #2 (~131,500)
    • Down about ~26,800 (-16.93%) from #1 (~158,300)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1
    • If anything this was a fairly minor drop for a second issue
    • These are still very strong sales

  • Rank #13: Ultimate Fantastic Four #30 (~102,500)
    • Up about ~34,900 (51.63%) from #29 (~67,600)
    • Number of new issues (since 1996-09) that sold:
      • Less: 23
      • Same: 0
      • More: 6
    • Wow. This is an amazing increase in sales

  • Rank #15: Wolverine #42 (~93,500)
    • Up about ~22,500 (31.69%) from #41 (~71,000)
    • Number of new issues (since 1996-09) that sold:
      • Less: 87
      • Same: 0
      • More: 37
    • Is this title getting pulled up by Wolverine: Origins?

  • Rank #21: Moon Knight #2 (~75,300)
    • Down about ~33,700 (-30.92%) from #1 (~109,000)
    • Number of new issues (since 1996-09) that sold:
      • Less: 2
      • Same: 0
      • More: 1
    • Heavy second issue drop but not completely alarming…

  • Rank #51: Annihilation Silver Surfer #2 (~44,200)
    • WatchList: Event: Annihilation
    • Down about ~4,900 (-9.98%) from #1 (~49,100)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1

  • Rank #53: She-Hulk 2 #8 (~43,800)
    • Up about ~17,200 (64.66%) from #7 (~26,600)
    • Number of new issues (since 1996-09) that sold:
      • Less: 7
      • Same: 0
      • More: 0
    • Impressive bump in sales most likely caused by being a Civil War tie-in
      • Too bad Thing couldn't have been central to the Civil War storyline…

  • Rank #54: Ms Marvel #3 (~43,000)
    • Down about ~3,200 (-6.93%) from #2 (~46,200)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 2
    • Still dropping but not by much
      • This title will probably level out soon

  • Rank #59: Annihilation Nova #2 (~39,600)
    • WatchList: Event: Annihilation
    • Down about ~2,900 (-6.82%) from #1 (~42,500)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1

  • Rank #62: Iron Man #8 (~38,800)
    • Down about ~10,600 (-21.46%) from #7 (~49,400)
    • Number of new issues (since 1996-09) that sold:
      • Less: 36
      • Same: 0
      • More: 52
    • This title doesn't seem to be finding/keeping an audience…

  • Rank #64: Annihilation Super Skrull #2 (~38,300)
    • WatchList: Event: Annihilation
    • Down about ~4,500 (-10.51%) from #1 (~42,800)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1

  • Rank #66: Annihilation Ronan #2 (~36,300)
    • WatchList: Event: Annihilation
    • Down about ~2,700 (-6.92%) from #1 (~39,000)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1

  • Rank #120: Marvel Team-Up #20 (~18,800)
    • WatchList: Robert Kirkman
    • Down about ~1,100 (-5.53%) from #19 (~19,900)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 19

  • Rank #139: Fantastic Four #537 (~15,200)
    • (No previous found)
    • Major reorders on this issue

IMAGE

New Items: 26, Reorder Items: 0, Total Items: 26

Minimum Cover Price: $1.99, Average Cover Price: $3.22, Maximum Cover Price: $5.99

  • Rank #84: Spawn #156 (~27,000)
    • Top selling title for Image
    • Up about ~300 (1.12%) from #155 (~26,700)
    • Number of new issues (since 1996-09) that sold:
      • Less: 23
      • Same: 1
      • More: 98
    • Only Image title in top 100
    • Only Image title over 20,000

  • Rank #128: Cyberforce #3 (~16,500)
    • Down about ~2,400 (-12.70%) from #2 (~18,900)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 11
    • Sales continue to drop on this title…

  • Rank #134: Liberty Meadows #37 (Res) (~15,800)
    • Down about ~2,500 (-13.66%) from #36 (~18,300)
    • Number of new issues (since 1996-09) that sold:
      • Less: 32
      • Same: 0
      • More: 12
    • First new issue in two years
      • #36 came out in 2004-05-05

  • Rank #267: Rex Mundi #18 (~3,900)
    • WatchList: CGS Indie Challenge: June 2006
    • Up about ~100 (2.63%) from #17 (~3,800)
    • Number of new issues (since 1996-09) that sold:
      • Less: 1
      • Same: 1
      • More: 16

IDW

New Items: 16, Reorder Items: 0, Total Items: 16

Minimum Cover Price: $2.49, Average Cover Price: $3.99, Maximum Cover Price: $7.49

  • Rank #298: Cobb: Off the Leash #1 (~2,800)
    • WatchList: CGS Indie Challenge: March 2006
    • (No previous found)

OTHER PUBLISHERS

  • Rank #158: Shrugged #0 (~12,000)
    • (No previous found)
    • This is an interesting premise for a series. It is basically about a kid and the "angel" and "devil" that sort of guide him through life.

  • Rank #194: Mouse Guard #3 (~8,300)
    • Up about ~400 (5.06%) from #2 (~7,900)
    • Number of new issues (since 1996-09) that sold:
      • Less: 3
      • Same: 0
      • More: 0
    • Minor increase from #2 but still an increase…

  • Rank #201: Mouse Guard #2 (~7,900)
    • Up about ~2,300 (41.07%) from #1 (~5,600)
    • Number of new issues (since 1996-09) that sold:
      • Less: 2
      • Same: 0
      • More: 1
    • Now we are starting to see the impact of the buzz that has been building on Mouse Guard…
    • This is a huge jump in sales for a small press title
    • This could be the next Bone…

  • Rank #224: Zoom Suit #2 (~6,000)
    • Down about ~11,700 (-66.10%) from #1 (~17,700)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1
    • Major drop, much more than the standard second issue drop
      • Were the sales of #1 inflated with the multiple covers?
      • It shipped late in the month, there might be major "reorder" activity next month

  • Rank #246: Archenemies #2 (~4,800)
    • Down about ~1,700 (-26.15%) from #1 (~6,500)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1
    • Standard second issue drop(?)

  • Rank #264: Hero Squared Ongoing #1 (~4,000)
    • (No previous found)
    • Better sales than the miniseries:
      • Hero Squared #1 (~2,500)
      • Hero Squared #2 (~3,100)
      • Hero Squared #3 (~3,000)

  • Rank #275: Atomika #7 (~3,500)
    • WatchList: By CGS Friend: "Uncle" Sal Abbinanti
    • Down about ~700 (-16.67%) from #6 (~4,200)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 6

TRADES

  • No visible reorders for Walk Dead trades v2 or v3
    • Still could have had reorders as high as ~1,300 and not make it on the list…
  • Rank #65: Walking Dead Vol. 1 Days Gone Bye (~1,600)
    • Total sales: ~40,100
  • Rank #95: Walking Dead Vol. 4 Hearts Desire (~1,400)
    • Total sales: ~17,700


Order index data provided courtesy of Diamond Comic Distributors, Inc. and used with permission.

For additional comic book sales information, check out The Comic Chronicles.

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