Comic Book Page
Comic Book Page: The Mayo Report: 2006-07

Mayo Report: 2006-07
podcast episode

We talked for about the July 2006 sales estimates for 40 minutes or so this minute around.

Below are the rough notes I put together in preparation for the podcast. I've added linked to the charts for the titles mentioned. I use these notes as a guide for the podcast be we never cover all of the titles I have in the notes and we frequently discuss many other things that I don't have in my notes.

And, as an experiement, I decided to let a few people send in some questions about the numbers. Click here to read those questions and my humble attempts to answer them. I'm undecided if I'll do this again or not. It was fun but it was also a lot of work...


    Top Comics List     Top Comics Market Share     Top Trades List     Top Trades Market Share


2006-07 IndexPointValue:

  • CBG = ~1,135.51
    • Up about ~370.22 from 2006-06 (~765.29)
  • ICv2 = ~1,135.67
    • Up about ~370.42 from 2006-06 (~765.25)


General Comments

  • Over half the comics in the top 300 either held their ground or lost sales from the previous issue
  • Half of the comics in the top 300 came out on time and 18 came out early. 60 were late and my database doesn't have the expected shipping date for the other 72.
  • Just under half (149) of the comics on the top 300 list were from Marvel and DC.

MARKET SHARES

  • Marvel
    • Comic book units: 47.79% (3,531,000)
    • Comic book dollars: 48.41% ($10,950,254.00)
  • DC
    • Comic book units: 39.43% (2,913,500)
    • Comic book dollars: 37.85% ($8,560,562.00)
  • Image
    • Comic book units: 2.89% (213,600)
    • Comic book dollars: 3.26% ($737,352.00)
  • Dark Horse
    • Comic book units: 2.71% (200,300)
    • Comic book dollars: 2.45% ($555,714.00)
  • IDW
    • Comic book units: 1.68% (124,700)
    • Comic book dollars: 1.81% ($410,603.00)


COMICS

  • Top 300 Comics (~7,387,200)
    • Up about ~398,800.0 (5.70%) from 2006-06 (~6,988,400)

  • 1 titles sold over 200,000 copies

  • 9 titles had more than one new issue released this month
    • 52 (4 issues released)
    • Civil War Front Line (2 issues released)
    • Gi Joe Americas Elite (2 issues released)
    • JLA Classified (2 issues released)
    • Second Wave War of the Worlds (2 issues released)
    • Supergirl (2 issues released)
    • Superman/Batman (2 issues released)
    • Uncanny X-Men (2 issues released)
    • X-Men (2 issues released)


MARVEL

New Items: 70, Reorder Items: 17, Total Items: 87

Minimum Cover Price: $2.95, Average Cover Price: $3.21, Maximum Cover Price: $5.99

  • Rank #1: Civil War #3 (~290,700)
    • Top selling title for Marvel
    • Down about ~9,300 (-3.10%) from #2 (~300,000)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 2
    • There is no question that Marvel has a huge hit with Civil War
    • Anybody know when the next issue comes out? :P

  • Rank #28: Eternals #2 (~74,200)
    • Down about ~33,900 (-31.36%) from #1 (~108,100)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 1
    • Much bigger second issue drop than I was expecting
      • I'll admit that I got this because everybody was talking about it when it was listed in Previews
        • I wasn't expecting too much as I'm not a big Eternals fan
        • I enjoyed it a lot more than I expected too

  • Rank #31: Black Panther #18 (~69,900)
    • Up about ~41,900 (149.64%) from #17 (~28,000)
    • Number of new issues (since 1996-09) that sold:
    • Less: 58    Same: 0    More: 8
    • Huge upswing in sales for this issue
      • It will probably drop right back down with the next

  • Rank #33: X-Factor #9 (~68,800)
    • Up about ~3,700 (5.68%) from #8 (~65,100)
    • Number of new issues (since 1996-09) that sold:
    • Less: 9    Same: 0    More: 22
    • This issue actually came outa week early…

  • Rank #38: Cable Deadpool #30 (~56,800)
    • Up about ~31,400 (123.62%) from #29 (~25,400)
    • Number of new issues (since 1996-09) that sold:
    • Less: 25    Same: 0    More: 0
    • And the magic of the Civil War tie-in sales bumps continues…

  • Rank #49: Civil War #2 (~46,100)
    • Reorder activity
    • A reorder ranking in the top 50… wow…
      • If this isn't a clear indication the Civil War is a huge hit, I don't know what would be

  • Rank #56: Annihilation Silver Surfer #4 (~39,200)
    • WatchList: Event: Annihilation
    • Down about ~2,400 (-5.77%) from #3 (~41,600)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 3

  • Rank #67: Annihilation Nova #4 (~35,200)
    • WatchList: Event: Annihilation
    • Down about ~1,500 (-4.09%) from #3 (~36,700)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 3

  • Rank #72: Annihilation Super Skrull #4 (~33,600)
    • WatchList: Event: Annihilation
    • Down about ~2,000 (-5.62%) from #3 (~35,600)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 3

  • Rank #78: Annihilation Ronan #4 (~31,700)
    • WatchList: Event: Annihilation
    • Down about ~1,400 (-4.23%) from #3 (~33,100)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 3

  • Rank #83: She-Hulk 2 #9 (~29,900)
    • Down about ~28,100 (-48.45%) from #8 (~58,000)
    • Number of new issues (since 1996-09) that sold:
    • Less: 5    Same: 0    More: 3
    • And the sales drop back down after the Civil War tie-in

  • Rank #99: Powers #19 (~23,200)
    • Down about ~400 (-1.69%) from #18 (~23,600)
    • Number of new issues (since 1996-09) that sold:
    • Less: 3    Same: 0    More: 37
    • This issue was 16 weeks late…

  • Rank #101: Spider-Girl #100 (~22,700)
    • Up about ~4,800 (26.82%) from #99 (~17,900)
    • Number of new issues (since 1996-09) that sold:
    • Less: 34    Same: 0    More: 65
    • Big bump in sales for the magic number 100
      • Should be interesting to see how the relaunch works out

  • Rank #107: Thing #8 (~20,400)
    • Up about ~800 (4.08%) from #7 (~19,600)
    • Number of new issues (since 1996-09) that sold:
    • Less: 2    Same: 0    More: 5
    • And the irony is that the sales went up on the last issue…
      • The last four issue on this title were all around 20,000 or so (19,6000 to 20,600) which isn't too bad.
      • Given a little more support from Marvel, this could have grown into an good ongoing title.
      • The Thing has a solo series, a team-up series and even a cartoon series in the past. The character has proven that it is marketable.
    • This might have found an audience if it was given a little bit longer and if the events were at least referenced occassionally in the Fantastic Four title

  • Rank #115: Marvel Team-Up #22 (~17,900)
    • WatchList: Robert Kirkman
    • Down about ~500 (-2.72%) from #21 (~18,400)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 21

  • Rank #124: Amazing Spider-Man #533 (~15,700)
    • Reorder activity
    • Significant reorder activity on Civil War

  • Rank #125: Civil War Front Line #2 (~15,600)
    • Reorder activity
    • Significant reorder activity on Civil War

  • Rank #129: Wolverine #42 (~15,100)
    • Reorder activity
    • Significant reorder activity on Civil War

  • Rank #130: Civil War #1 (~15,000)
    • Reorder activity
    • Significant reorder activity on Civil War

  • Rank #146: Thunderbolts #103 (~12,800)
    • Reorder activity
    • Significant reorder activity on Civil War

  • Rank #148: Fantastic Four #538 (~12,000)
    • Reorder activity
    • Significant reorder activity on Civil War


DC

New Items: 79, Reorder Items: 9, Total Items: 88

Minimum Cover Price: $1.00, Average Cover Price: $2.94, Maximum Cover Price: $6.99

  • Rank #2: Justice League of America #0 (~162,400)
    • Top selling title for DC
    • Good starting numbers for this relaunch
      • Over twice what JLA ended at
      • Will drop for the second issue but probably stay about 90,000 or more

  • Rank #4: 52 #11 (~122,000)
    • WatchList: Event: 52
    • Up about ~21,200 (21.03%) from #10 (~100,800)
    • Number of new issues (since 1996-09) that sold:
    • Less: 7    Same: 0    More: 4
    • This saw a noticable bump, presumably because of the Batwoman appearance
      • Without the Batwoman appearance, this probably would have sold around 99,700 copies or so based on the trend for the series.

  • Rank #5: Batman #655 (~113,600)
    • Up about ~35,000 (44.53%) from #654 (~78,600)
    • Number of new issues (since 1996-09) that sold:
    • Less: 111    Same: 0    More: 11
    • Good bump up with the new creative team

  • Rank #13: 52 #9 (~102,100)
    • WatchList: Event: 52
    • Down about ~6,700 (-6.16%) from #8 (~108,800)
    • Number of new issues (since 1996-09) that sold:
    • Less: 2    Same: 0    More: 9
    • This title seems to be following the standard slow decent of most ongoing titles

  • Rank #14: 52 #10 (~100,800)
    • WatchList: Event: 52
    • Down about ~1,300 (-1.27%) from #9 (~102,100)
    • Number of new issues (since 1996-09) that sold:
    • Less: 1    Same: 0    More: 10
    • Fairly minor drop on this issue

  • Rank #16: 52 #12 (~98,700)
    • WatchList: Event: 52
    • Down about ~23,300 (-19.10%) from #11 (~122,000)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 11
    • This looks like a major drop compared to issue #11 but puts the title back on track from where it had been without the bump caused by the Batwoman appearance.

  • Rank #18: Superman/Batman #28 (~92,600)
    • Up about ~85,500 (1204.23%) from #25 (~7,100)
    • Number of new issues (since 1996-09) that sold:
    • Less: 4    Same: 0    More: 13

  • Rank #21: Supergirl #7 (Res) (~85,200)
    • Down about ~17,600 (-17.12%) from #6 (~102,800)
    • Number of new issues (since 1996-09) that sold:
    • Less: 77    Same: 0    More: 6
    • This issue was 12 weeks late after being resolicited…
      • It was originally schedule to ship on 3/8/06
    • This is the first issue by Greg Rucka so Jeph Loeb can't really be blamed for this one

  • Rank #25: Flash Fastest Man Alive #2 (~77,500)
    • Down about ~47,200 (-37.85%) from #1 (~124,700)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 1
    • A major drop but an expected one
      • This title will probably drop a bit more before finding its level

  • Rank #41: Ion #4 (~50,000)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~1,700 (-3.29%) from #3 (~51,700)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 3

  • Rank #42: All New Atom #1 (~50,000)
    • Solid start for a new title

  • Rank #58: Crisis Aftermath Spectre #3 (~38,800)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~4,600 (-10.60%) from #2 (~43,400)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 2

  • Rank #61: Crisis Aftermath Battle For Bludhaven #6 (~37,100)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~5,100 (-12.09%) from #5 (~42,200)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 5

  • Rank #63: Shadowpact #3 (~36,300)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~3,700 (-9.25%) from #2 (~40,000)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 2

  • Rank #68: Checkmate #4 (~34,700)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~2,900 (-7.71%) from #3 (~37,600)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 3

  • Rank #134: Manhunter #24 (~14,600)
    • WatchList: Cancelled, Extended
    • Down about ~900 (-5.81%) from #23 (~15,500)
    • Number of new issues (since 1996-09) that sold:
    • Less: 12    Same: 0    More: 11
    • Manhunter is still dropping.
      • Hopefully the relaunch marketing push will help this title

  • Rank #228: Flash Fastest Man Alive #1 (~4,300)
    • Reorder activity
    • Interesting to see reorder activity for this title

  • Rank #244: 52 #8 (~3,700)
    • Reorder activity
    • WatchList: Event: 52
    • The reorder activity on 52 is important because it tells us that the numbers from last month were solid and returns weren't a factor

  • Rank #269: 52 #7 (~2,400)
    • Reorder activity
    • WatchList: Event: 52
    • The reorder activity on 52 is important because it tells us that the numbers from last month were solid and returns weren't a factor

  • Rank #295: 52 #6 (~1,700)
    • Reorder activity
    • WatchList: Event: 52
    • The reorder activity on 52 is important because it tells us that the numbers from last month were solid and returns weren't a factor


IMAGE

New Items: 28, Reorder Items: 1, Total Items: 29

Minimum Cover Price: $1.95, Average Cover Price: $3.38, Maximum Cover Price: $5.99

  • Rank #70: Witchblade #100 (~33,800)
    • Top selling title for Image
    • Up about ~19,300 (133.10%) from #99 (~14,500)
    • Number of new issues (since 1996-09) that sold:
    • Less: 52    Same: 1    More: 40
    • Top selling Image title for July is Witchblade #100
      • "Magic numbers" like 100 frequently help sales
        • This issue sold well over twice the previous issue
        • Next issue should be back in line with previous sales

  • Rank #105: Walking Dead #29 (~20,400)
    • WatchList: Robert Kirkman
    • Up about ~300 (1.49%) from #28 (~20,100)
    • Number of new issues (since 1996-09) that sold:
    • Less: 28    Same: 0    More: 0
    • Second highest selling title of Image in July
      • Is Walking Dead becoming a flagship title for Image?
        • The sales on this title have been slowly increasing over time. This isn't something caused by sales gimmick bumps but are presumably due to good storytelling

  • Rank #116: Spawn #158 (~17,700)
    • Down about ~8,600 (-32.70%) from #157 (~26,300)
    • Number of new issues (since 1996-09) that sold:
    • Less: 20    Same: 0    More: 104
    • Interesting that Spawn is now being outsold by multiple cancelled Marvel titles like Thing #8 and Marvel Team-Up #22
    • And, at Image, it was outsold by Walking Dead #29

  • Rank #194: She Dragon #1 (~6,400)
    • This issues was an amazing 75 weeks late and was originally solicited in December 2004.
      • Why wasn't this issue cancelled and resolicited?

  • Rank #225: Casefiles Sam & Twitch #24 (~4,500)
    • Down about ~200 (-4.26%) from #23 (~4,700)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 23
    • This issue was 27 weeks late…

  • Rank #227: Sidekick #2 (~4,500)
    • Down about ~3,200 (-41.56%) from #1 (~7,700)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 1
    • Very harsh second issue drop

  • Rank #255: Strange Girl #9 (~3,100)
    • Up about ~300 (10.71%) from #8 (~2,800)
    • Number of new issues (since 1996-09) that sold:
    • Less: 1    Same: 0    More: 7
    • This issue was 15 weeks late…

  • Rank #256: Hawaiian Dick Last Resort #4 (~2,800)
    • Down about ~300 (-9.68%) from #3 (~3,100)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 3
    • This issue was 29 weeks late…

  • Rank #262: Revved #1 (~2,700)
    • This shipped 5 week early…


DARK HORSE

New Items: 11, Reorder Items: 1, Total Items: 12

Minimum Cover Price: $1.00, Average Cover Price: $2.82, Maximum Cover Price: $2.99

  • Rank #102: Escapists #1 (~21,700)
    • This is selling much better than the Michael Chabon Presents Adventures of the Escapist series which sold between 3,200 and 8,800 units.


OTHER PUBLISHERS

  • Rank #195: Snakewoman #1 (~6,400)
    • Not bad starting numbers for a new title from a new publisher
    • This issue shipped a week early
    • It will be interesting to see if the Virgin Comics titles go up or down in the future
      • Presumably the North American direct market sales are not the main source of income for these titles
      • No data is currently available to me on how these titles are doing in India which seems to be the primary market for them

  • Rank #204: Devi #1 (~5,900)
    • Not bad starting numbers for the first comics from a new publisher
    • This issue shipped a week early

  • Rank #224: Zoom Suit #3 (~4,600)
    • Down about ~1,400 (-23.33%) from #2 (~6,000)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 2
    • This title is still dropping.
      • Looks like it isn't as big of a hit as it first looked like

  • Rank #236: Sadhu #1 (~3,900)
    • Much lower sales on this title than the other Virgin Comics titles
    • This issue shipped a week early

  • Rank #237: Mouse Guard #1 (~3,900)
    • Reorder activity
    • WatchList: CGS Indie Challenge: ???
    • More reorder activity on Mouse Guard

  • Rank #247: Hero Squared Ongoing #2 (~3,300)
    • Down about ~700 (-17.50%) from #1 (~4,000)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 1
    • Not a good sign
      • I hope this book sticks around and finds an audience

  • Rank #248: Shark-Man #1 (~3,300)
    • WatchList: CGS Indie Challenge: June 2006
    • Not bad numbers for a new indy title

  • Rank #257: Black Plague One Shot # (~2,800)
    • WatchList: CGS Indie Challenge: April 2006
    • This was a really good read. I think that this has a lot of potential.

  • Rank #258: Mouse Guard #2 (~2,800)
    • Reorder activity
    • WatchList: CGS Indie Challenge: ???
    • More reorder activity on Mouse Guard

  • Rank #281: Lost Squad #5 (~2,000)
    • Unchanged from #2 (~2,000)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 1    More: 1
    • This issue shipped 21 weeks late...
    • Issue #3 and #4 didn't make it onto the top 300 list and therefore must have sold less than 2,600 and 2,800 copies respectively

  • Rank #296: Revere #1 (~1,700)
    • WatchList: CGS Indie Challenge: April 2006
    • These aren't bad numbers for an Alias title.
    • But, as somebody that has done some research in the past on publishing comics, I honestly don't understand how any comic can survive at this level. When I run the profit/loss numbers for publishing a comic, I have a hard time getting it to breakeven at 10,000 copies much less 1,700.
      • Don't get me, wrong, I'm glad that they can and do as some titles need a little time to build an audience.
      • If you can make money at this level, more power to you. I hope that this is just one of the many advantages of being a smaller press.


TRADES

  • Rank #1: Fables Vol. 7 Arabian Nights & Days (~10,700, Total Sales: ~10,700)
    • Top selling trade for Dark Horse
    • Nice to see Fables at the top of the chart

  • Rank #2: Halo Graphic Novel HC (~10,500, Total Sales: ~10,500)
    • This is one of the very few original content trades (OCTs?)

  • Rank #24: Walking Dead Vol. 1 HC (~3,500, Total Sales: ~3,500)
    • Good starting numbers
      • Should be interesting to see how/if this impats sales of the first two trades

  • Rank #41: Ultimates Vol. 2 Homeland Security (~2,400, Total Sales: ~19,200)
    • The Ultimate line seems to have better long term sales than the mainstream Marvel Univese line

  • Rank #52: Ultimate Spider-Man Vol. 11 Carnage (~1,900, Total Sales: ~10,300)
    • The Ultimate Spider-Man trades seems to be strong long term sellers

  • Rank #66: Ultimate Spider-Man Vol. 8 Cats & Kings (~1,700, Total Sales: ~11,400)
    • The Ultimate Spider-Man trades seems to be strong long term sellers

  • Rank #78: Ultimate Spider-Man Vol. 9 Ultimate Six (~1,500, Total Sales: ~12,000)
    • The Ultimate Spider-Man trades seems to be strong long term sellers

  • Rank #81: Watchmen (~1,500, Total Sales: ~27,200)
    • WatchList: Book of the Month: March 2006

  • Rank #86: Walking Dead Vol. 1 Days Gone Bye (~1,400, Total Sales: ~42,800)
    • WatchList: Robert Kirkman, Book of the Month: August 2005
    • Once again, Walking Dead v1 is on the charts

  • Rank #88: Y The Last Man Vol. 7 Paper Dolls (~1,400, Total Sales: ~13,500)
    • This trade seems to be selling well

  • Rank #91: Walking Dead Vol. 4 Hearts Desire (~1,300, Total Sales: ~20,100)
    • WatchList: Robert Kirkman
    • Once again, Walking Dead v4 is on the charts

  • Rank #98: Walking Dead Vol. 3 Safety Behind Bars (~1,300, Total Sales: ~22,600)
    • WatchList: Robert Kirkman
    • Once again, Walking Dead v3 is on the charts

Order index data provided courtesy of Diamond Comic Distributors, Inc. and used with permission.

ICv2 Unit totals originally published on ICv2.com, copyright (2014) GCO, LLC., and used with permission.

For more info, see: http://www.icv2.com/articles/news/1850.html

CBG title and issue data was cleaned up by John Jackson Miller at The Comic Chronicles and is used with permission.

For historical comic book sales information, check out The Comic Chronicles.

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