Comic Book Page

Mayo Report for 2006-09

Mayo Report: 2006-09 Comics
podcast episode

Mayo Report: 2006-09 Trades
podcast episode

Below are the rough notes I put together in preparation for the podcasts. I've added linked to the charts for the titles mentioned. I use these notes as a guide for the podcast be we never cover all of the titles I have in the notes and we frequently discuss many other things that I don't have in my notes.


    Top Comics List     Top Comics Market Share     Top Trades List     Top Trades Market Share


2006-09 IndexPointValue:

  • CBG = ~913.48
    • Down about ~44.52 from 2006-08 (~958.00)
  • ICv2 = ~913.57
    • Up about ~-46.25 from 2006-08 (~959.82)


MARKET SHARES

  • Marvel
    • Comic book units: 49.02% (3,241,100)
    • Comic book dollars: 50.16% ($10,256,807.00)
  • DC
    • Comic book units: 38.37% (2,537,100)
    • Comic book dollars: 36.19% ($7,400,526.00)
  • Image
    • Comic book units: 2.89% (191,300)
    • Comic book dollars: 2.86% ($585,004.00)
  • Dark Horse
    • Comic book units: 2.35% (155,700)
    • Comic book dollars: 2.27% ($465,543.00)
  • Dynamic
    • Comic book units: 1.57% (103,800)
    • Comic book dollars: 1.72% ($353,570.00)


COMICS

  • Top 300 Comics (~6,610,500)
    • Down about ~776,200 (-10.50%) from 2006-08 (~7,386,700)

  • 1 titles sold over 200,000 copies

  • 6 titles had more than one new issue released this month
    • 52 (4 issues released)
    • A.G. Super Erotic Anthology (2 issues released)
    • Captain America (2 issues released)
    • Ninja High School (2 issues released)
    • Punisher (2 issues released)
    • Snakewoman (2 issues released)


MARVEL

New Items: 60, Reorder Items: 16, Total Items: 76

Minimum Cover Price: $2.99, Average Cover Price: $3.21, Maximum Cover Price: $5.99

  • Rank #1: Civil War #4 (~272,500)
    • Top selling title for Marvel
    • Down about ~36,500 (-11.81%) from #3 (~309,000)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 3
    • It looks like the delay may have impacted sales.

  • Rank #5: Ultimate Spider-Man #100 (~116,200)
    • Up about ~40,300 (53.10%) from #99 (~75,900)
    • Number of new issues (since 1996-09) that sold:
    • Less: 100    Same: 0    More: 0
    • Massive bump for the magic number of 100 making it the best selling issue of the series.

  • Rank #11: Civil War Front Line #6 (~105,300)
    • Down about ~7,400 (-6.57%) from #5 (~112,700)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 5
    • This is selling less than half with Civil War is selling.

  • Rank #13: Ultimates 2 #12 (~97,200)
    • Up about ~400 (0.41%) from #11 (~96,800)
    • Number of new issues (since 1996-09) that sold:
    • Less: 4    Same: 0    More: 7
    • Three months late but people still got it.

  • Rank #17: Captain America #22 (~82,200)
    • Up about ~33,200 (67.76%) from #21 (~49,000)
    • Number of new issues (since 1996-09) that sold:
    • Less: 20    Same: 0    More: 31
    • Impressive bump in sales from Civil War.

  • Rank #44: Annihilation #2 (~44,500)
    • WatchList: Event: Annihilation
    • Down about ~16,400 (-26.93%) from #1 (~60,900)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 1

  • Rank #70: Thunderbolts #106 (~31,500)
    • Down about ~29,900 (-48.70%) from #105 (~61,400)
    • Number of new issues (since 1996-09) that sold:
    • Less: 24    Same: 0    More: 63
    • The Civil War tie-in ends and a lot of readers go with it. This is still better sales than the series has seen in the past two years (other than the Civil War tie-in issues, of course).

  • Rank #91: Beyond #3 (~25,100)
    • Down about ~3,600 (-12.54%) from #2 (~28,700)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 2
    • Still losing readers. I wonder if this would have sold better if it used the "Secret Wars" brand.

  • Rank #99: Civil War #1 (~22,900)
    • Reorder activity
    • Still some very strong reorder activity for this series.

  • Rank #105: Civil War #2 (~20,500)
    • Reorder activity
    • Still some very strong reorder activity for this series.

  • Rank #115: Marvel Team-Up #24 (~16,700)
    • WatchList: Robert Kirkman
    • Down about ~1,000 (-5.65%) from #23 (~17,700)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 23

  • Rank #121: Agents of Atlas #2 (~14,400)
    • Down about ~4,900 (-25.39%) from #1 (~19,300)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 1
    • Standard second issue drop or a sign of things to come?

  • Rank #182: Civil War #3 (~5,400)
    • Reorder activity
    • Interesting that the reorders on this issue are significantly les sthat for the first two issues.


DC

New Items: 79, Reorder Items: 16, Total Items: 95

Minimum Cover Price: $2.25, Average Cover Price: $2.92, Maximum Cover Price: $3.99

  • Rank #2: Justice League of America #2 (~143,400)
    • Top selling title for DC
    • Down about ~80,100 (-35.84%) from #1 (~223,500)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 2
    • Major drop from the first issue but a lot of that is due to the multiple covers that the first issue had.
    • This could be DC's answer to Astonishing X-Men in terms of an ongoing series with strong sales each month.

  • Rank #6: 52 #18 (~111,800)
    • WatchList: Event: 52
    • Down about ~6,700 (-5.65%) from #17 (~118,500)
    • Number of new issues (since 1996-09) that sold:
    • Less: 8    Same: 0    More: 12
    • This is a noticable drop from the previous issue. I think we are startingto see where this title is leveling out to. It seems to drop slightly each issue but not by much.

  • Rank #7: 52 #19 (~111,600)
    • WatchList: Event: 52
    • Down about ~200 (-0.18%) from #18 (~111,800)
    • Number of new issues (since 1996-09) that sold:
    • Less: 6    Same: 0    More: 14

  • Rank #8: 52 #20 (~111,100)
    • WatchList: Event: 52
    • Down about ~500 (-0.45%) from #19 (~111,600)
    • Number of new issues (since 1996-09) that sold:
    • Less: 5    Same: 0    More: 15

  • Rank #9: 52 #21 (~110,300)
    • WatchList: Event: 52
    • Down about ~800 (-0.72%) from #20 (~111,100)
    • Number of new issues (since 1996-09) that sold:
    • Less: 4    Same: 0    More: 16

  • Rank #19: Green Lantern #13 (~78,100)
    • Down about ~2,200 (-2.74%) from #12 (~80,300)
    • Number of new issues (since 1996-09) that sold:
    • Less: 101    Same: 0    More: 13
    • Nearly three months late…

  • Rank #47: Ion #6 (~41,800)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~3,900 (-8.53%) from #5 (~45,700)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 5

  • Rank #65: Birds of Prey #98 (~32,700)
    • Up about ~1,200 (3.81%) from #97 (~31,500)
    • Number of new issues (since 1996-09) that sold:
    • Less: 84    Same: 0    More: 10
    • This is the highest ranking DC title that went up in sales from the previous issue.

  • Rank #72: Shadowpact #5 (~30,000)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~3,300 (-9.91%) from #4 (~33,300)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 4

  • Rank #75: Checkmate #6 (~28,900)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~2,300 (-7.37%) from #5 (~31,200)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 5

  • Rank #137: Justice League of America #1 (~11,300)
    • Reorder activity
    • Impressive reorders given how strong the sales were last month and the only DC title to go up by more than 1,000 units.

  • Rank #140: Next #3 (~10,600)
    • Down about ~5,200 (-32.91%) from #2 (~15,800)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 2
    • This title is in free fall. I'll admit to wonder how badly the final issue will sell. I dropped it after #3.

  • Rank #151: Albion #6 (Res) (~9,500)
    • Down about ~1,000 (-9.52%) from #5 (~10,500)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 5
    • Resolicited and 14 weeks late? What happened with this title?

  • Rank #157: Skye Runner #4 (~8,700)
    • Up about ~500 (6.10%) from #3 (~8,200)
    • Number of new issues (since 1996-09) that sold:
    • Less: 1    Same: 0    More: 2
    • Surprising to see this title bounce up. While I'm enjoying it, it seem like a lot of people are dropping it.

  • Rank #179: Manifest Eternity #4 (~5,700)
    • Down about ~1,000 (-14.93%) from #3 (~6,700)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 3
    • This sold about half what #1 sold.

  • Rank #239: 52 #17 (~2,100)
    • Reorder activity
    • WatchList: Event: 52

  • Rank #259: 52 #11 (~1,700)
    • Reorder activity
    • WatchList: Event: 52

  • Rank #298: 52 #16 (~1,200)
    • Reorder activity
    • WatchList: Event: 52


IMAGE

New Items: 25, Reorder Items: 1, Total Items: 26

Minimum Cover Price: $1.99, Average Cover Price: $3.14, Maximum Cover Price: $5.99

  • Rank #85: Spawn #160 (~25,600)
    • Top selling title for Image
    • Down about ~600 (-2.29%) from #159 (~26,200)
    • Number of new issues (since 1996-09) that sold:
    • Less: 20    Same: 0    More: 106
    • Nine weeks late and still dropping in sales...

  • Rank #103: Walking Dead #31 (Res) (~21,400)
    • WatchList: Robert Kirkman
    • Up about ~1,000 (4.90%) from #29 (~20,400)
    • Number of new issues (since 1996-09) that sold:
    • Less: 30    Same: 0    More: 0
    • This got a bump for about a 1,000 with the issue that will start the next trade collection.

  • Rank #119: Witchblade #101 (~14,700)
    • Down about ~19,100 (-56.51%) from #100 (~33,800)
    • Number of new issues (since 1996-09) that sold:
    • Less: 7    Same: 1    More: 86
    • And this goes back down to about 200 above what #99 did.

  • Rank #126: Invincible #35 (Res) (~13,300)
    • WatchList: Robert Kirkman
    • Down about ~300 (-2.21%) from #34 (~13,600)
    • Number of new issues (since 1996-09) that sold:
    • Less: 33    Same: 0    More: 1
    • While this issue is down 300, the title still seems to be trending upwards overall.

  • Rank #145: Savage Dragon #128 (~10,100)
    • Up about ~1,900 (23.17%) from #0 (~8,200)
    • Number of new issues (since 1996-09) that sold:
    • Less: 16    Same: 1    More: 80
    • It looks like the Wanted guest appearance really helped this issue.

  • Rank #155: Cross Bronx #1 (~8,900)
    • WatchList: CGS Indie Challenge: July 2006

  • Rank #243: Task Force One #3 (~2,000)
    • Down about ~500 (-20.00%) from #2 (~2,500)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 2
    • I'm really liking this title but I seem to be in the minority. This is down from the ~3,800 the series start at.


DARK HORSE

New Items: 10, Reorder Items: 3, Total Items: 13

Minimum Cover Price: $2.99, Average Cover Price: $2.99, Maximum Cover Price: $2.99

  • Rank #93: Star Wars Knights of the Old Republic #8 (~24,400)
    • Up about ~900 (3.83%) from #7 (~23,500)
    • Number of new issues (since 1996-09) that sold:
    • Less: 5    Same: 0    More: 1
    • This series seems to be doing better and better with each month.


OTHER PUBLISHERS

  • Rank #88: Lone Ranger #1 (~25,300)
    • Good starting numbers…

  • Rank #167: CSI Dying in the Gutters #2 (~6,400)
    • Down about ~1,800 (-21.95%) from #1 (~8,200)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 1
    • Hmmm. I wonder if seeing Rich Johnson killed was enough for most people…

  • Rank #168: Ramayan 3392 Ad #1 (~6,400)
    • This launch right around were the other Virgin Comics titles have launched.

  • Rank #172: Devi #3 (~6,100)
    • Up about ~600 (10.91%) from #2 (~5,500)
    • Number of new issues (since 1996-09) that sold:
    • Less: 1    Same: 0    More: 1
    • This is up from #2 but down ~2,300 from #1.

  • Rank #186: Snakewoman #2 (~5,100)
    • Down about ~1,300 (-20.31%) from #1 (~6,400)
    • Number of new issues (since 1996-09) that sold:
    • Less: 1    Same: 0    More: 1
    • Looks like a standard second issue drop.

  • Rank #189: Snakewoman #3 (~4,800)
    • Down about ~300 (-5.88%) from #2 (~5,100)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 2
    • Hmmm… Third issue and still dropping.

  • Rank #197: Sadhu #3 (~4,400)
    • Up about ~700 (18.92%) from #2 (~3,700)
    • Number of new issues (since 1996-09) that sold:
    • Less: 2    Same: 0    More: 0
    • This is up about ~500 from #1.

  • Rank #234: Mouse Guard #3 (~2,300)
    • Reorder activity
    • WatchList: CGS Indie Challenge: ???
    • This brings the total sales for #3 up to 10,600 units.
    • All of the other issues have done that weel or better.

  • Rank #251: Talent #3 (~1,900)
    • Neither of the first two issues seem to have made it into the top 300…

  • Rank #289: 10th Muse Vol. 2 #12 (Res) (~1,300)
    • Down about ~700 (-35.00%) from #9 (~2,000)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 8
    • This title is losing ground with each issue. It is down to about a quarter of the units it started at for this volume (~4,900).
    • When the series first launched under the Image banner it sold around 73,300 units but quickly dropped from there.

  • Rank #293: Revere #2 (~1,200)
    • WatchList: CGS Indie Challenge: April 2006
    • Down about ~500 (-29.41%) from #1 (~1,700)
    • Number of new issues (since 1996-09) that sold:
    • Less: 0    Same: 0    More: 1
    • This appears to be down substantially but it is possible that some orders fell into October. But, if that is the case they will probably end up being invisible since they will most likely be well beneath the sales of the last item on the list.


TRADES

  • Rank #23: Fables Vol. 1 Legends in Exile (~2,700, Total Sales: ~5,200)
    • WatchList: CGS Book of the Month: September 2005

  • Rank #52: Watchmen (~1,600, Total Sales: ~30,800)
    • WatchList: CGS Book of the Month: March 2006

  • Rank #71: Walking Dead Vol. 2 Miles Behind Us (~1,200, Total Sales: ~25,200)
    • WatchList: Robert Kirkman

  • Rank #72: Walking Dead Vol. 4 Hearts Desire (~1,200, Total Sales: ~21,300)
    • WatchList: Robert Kirkman

  • Rank #74: Walking Dead Vol. 3 Safety Behind Bars (~1,200, Total Sales: ~23,800)
    • WatchList: Robert Kirkman


Order index data provided courtesy of Diamond Comic Distributors, Inc. and used with permission.

ICv2 Unit totals originally published on ICv2.com, copyright (2014) GCO, LLC., and used with permission.

For more info, see: http://www.icv2.com/articles/news/1850.html

CBG title and issue data was cleaned up by John Jackson Miller at The Comic Chronicles and is used with permission.

For historical comic book sales information, check out The Comic Chronicles.

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