Comic Book Page
Comic Book Page: The Mayo Report: 2006-02

Mayo Report: 2006-02 & 2006-03
podcast episode

This episode covered both the February 2006 and March 2006 data.

I rambled on for about 53 minutes or so this time around. This installment of The Mayo Report was plauged my telephone problems. Less than three minutes into my ramblings my cordless phone started to beep because the battery was dying. And later around the 1:15:00 minute of the episode my cell phone rings and again a minute later. I should have turned the cell phone off prior to the podcast.

The email discussions I had with Peter were for back to back discussion of Feburary and then March. As a result, my notes were set up to discuss each month individually. One of the problems I faced during this podcast was the guys kept jumping between the two months. Had I know that was going to be the case I would have structured my notes in a manner to faciliate jumping between the two months. As it was, I was constantly flipping between two difference Excel files searching for specific titles.

Here are the rough notes I compiled for February 2006 in preperation for the podcast.


2006-02 IndexPointValue:

  • CBG = ~664.23
    • Up about 40.64 from 2006-01
  • ICv2 = ~664.47
    • Up about 40.68 from 2006-01


MARKET SHARES

  • Marvel solidly on top this month
    • Just under half (49.59%) of the comic book units sold this month
    • A little under half (48.34%) of the comic book dollars sold this month
  • DC came in with a decent second place
    • A little over one third (36.29%) of comic book units sold this month
    • A little over one third (35.93%) of comic book dollars sold this month
  • Dark Horse and Image each came in with just under 3% of the comic book market both by units and dollars

  • Image sold ~15,500 units in trades
    • about 1/3 of that was Walking Dead


COMICS

  • Some of the previous top sellers didn't ship this month:
    • No Infinite Crisis
    • No All-Star Batman and Robin
    • No All-Star Superman

  • 4 titles above 100,000
    • Astonishing X-Men #13
    • New Avengers #16
    • Justice #4
    • Supergirl #4

  • 12 titles came out with 2 issues:
    • Black Widow 2 #5 and 6
    • Captain America #14 and 15
    • Fantastic Four #534 and 535
    • Green Lantern #8 and 9
    • Intimidators #2 and 3
    • JSA Classified #8 and 9
    • Legion of Super-Heroes #14 and 15
    • PVP #22 and 23
    • Red Sonja #5 and 6
    • Sentry #5 and 6
    • Supergirl #4 and 5
    • X-Men #182 and 183


MARVEL

  • 82 new
  • 14 reorders
  • 96 total

  • Rank #1: Astonishing X-Men #13 (~140,600)
    • Up ~5,900 copies (+4.38%)
    • No surprise here, Joss Whedon and John Casaday are a strong creative team
    • First time at Rank #1 since issue #4 @ ~145,500 (2004-08)
    • First time the Rank #1 title is up from the previous issue since 2005-04: New Avengers #5, up ~4,300 from #4

  • Rank #5: Ultimate Wolverine vs Hulk #2 (~97,300)
    • Down ~18,200 (-15.76%) from issue #1

  • Rank #29: Daredevil #82 (~53,000)
    • First issue by Ed Brubaker and Michael Lark
    • Up ~8,800 (~19.91%) from previous issue

  • Rank #46: Sentry #5 (~39,200)
    • Down ~2,700 (-6.44%) from issue #4
  • Rank #51: Sentry #6 (~37,200)
    • Down ~2,000 (-5.10%from issue #5

  • Rank #47: Incredible Hulk #92 (~39,200)
    • First part of Planet Hulk storyline
    • Up ~3,200 (+8.89%) from issue #91

  • Rank #97: All New Official Handbook of the Marvel Universe #2 (~21,800)
    • Down ~1,600 (-6.84%) from first issue
    • Not that bad of a drop all things considered

  • Rank #135: Marvel Legacy: The 1960s Handbook (~13,000)
    • Great concept: Handbook of the Marvel Universe as of the end of the 1960s
    • Much lower than I would have expected
      • Not enough old school Marvel fans still around?
    • I thought this was a great concept and could lead the way for an Handbook Yearbook
      • unlikely to do so with these sales numbers
    • All of this makes me think that if DC relaunches Who's Who (and they should) is that Mark Waid needs to be the main writer and editor of that book
      • he has an amazing knowledge and love of the DCU just like Mark Gruenwald had when he did the original Official Handbook of the Marvel Universe
    • The current Marvel Handbooks are a bit dry and most of the characters listed aren't cool and don't look cool
      • some new original art might have been helpful
    • Still, I love these sorts of titles and hope they keep doing them


DC

  • 72 new
  • 19 reorders
  • 91 total

  • Rank #3: Justice #4 (~110,400)
    • Down ~7,600 (-6.44%) from previous issue
    • Down ~113,400 (-49.33%) from issue #1

  • Rank #4: Supergirl #4 (~104,700)
    • Up ~2,800 (+2.75%) from issue #3
  • Rank #9: Supergirl #5 (~85,200)
    • Down ~19,500 (-18.62%) from issue #4

  • Rank #7: Green Lantern #8 (~89,200)
    • Up ~4,500 (+5.31%) from issue #7
  • Rank #8: Green Lantern #9 (~86,500)
    • Down ~2,700 (-3.03%) from issue #8
    • Two covers
    • Batman guest star
    • No Carlos Pacheco

  • Rank #23: Superman #226 (~64,000)
    • Part 1 of 3 of "This Is You Life, Superman!" Infinite Crisis tie in
    • Up ~2,300 (+3.73%) from previous issue

  • Rank #31: Action Comics #836 (~51,700)
    • Part 2 of 3 of "This Is You Life, Superman!" Infinite Crisis tie in
    • Up ~10,600 (+25.79%) from previous issue

  • Rank #78: Batgirl #73 (~26,500)
    • final issue
    • no change from previous issue

  • Rank #112: Aquaman #39 (~18,300)
    • final issue before One Year Later
    • no change from previous issue

  • Rank #120: Infinite Crisis #4 reorder (~16,500)
  • Rank #125: Infinite Crisis #3 reorder (~15,000)
  • Rank #209: Infinite Crisis #2 reorder ( ~4,700)
  • Rank #232: Infinite Crisis #1 reorder ( ~3,500)
    • strong reorder numbers
    • total sales to date:
    • #1: ~264,700 - originally ~249,100 + reorders of ~15,600
    • #2: ~220,000 - originally ~207,600 + reorders of ~12,400 - sold around 83.11% of total of #1
    • #3: ~210,800 - originally ~188,900 + reorders of ~21,900 - sold around 79.64% of total of #1
    • #4: ~199,100 - originally ~182,600 + reorders of ~16,500 - sold around 75.22% of total of #1


IMAGE

  • 23 new
  • 1 reorder
  • 24 total

  • Rank #140: Invincible #28 (~12,100)
    • Up ~300 (+2.54%) from issue #27
    • Standard attrition slide for first 11 issues
    • Starting with issue 12, steady climb up
    • Currently selling twice what is was at the low point

  • Rank #185: Savage Dragon #123 (~7,100)
    • Down ~100 (-1.39%)
    • back on a monthly schedule?

  • Rank #196: PvP #22 (~5,600)
    • Down ~200 (-3.45%) from issue #21
  • Rank #198: PvP #23 (~5,500)
    • Down ~100 (-1.79%) from issue #22


OTHER
  • Dark Horse:
    • 11 new, 1 reorders, 12 total
  • IDW:
    • 11 new, no reorders, 11 total
  • Devil's Due:
    • 9 new, no reorders, 9 total

  • Rank #197: Mouse Guard #1 (~5,600)
    • Good opening numbers
    • Did the Indy Challenge help it?

  • Rank #202: Planetary Brigade #1 (~5,100)
    • Suprisingly low start for a Giffen/DeMatteis title
    • I have to wonder how much a higher visibility publisher would have helped

  • Rank #240: Atomika #6 reorder (~3,000)
    • orginially shipped on the last week of January (2006-01-25)
    • reorders shipped twice the original shipment from last month
    • total: ~4,200
      • down 500 (-10.62%) from issue #5

  • Rank #247: Athena Voltaire: Flight of the Falcon (~2,700)

  • Rank #283: Roy Thomas Anthem #1 (~1,800)
    • World War II super-hero series by Roy Thomas launches this low?
    • Art was substandard


TRADES

  • Rank #55: Walking Dead Vol.4: Hearts Desire (~1,500)
    • This trade has sold a total of ~12,800 copies
    • It has placed on the Top 100 Trades every month since it came out in 2005-11
    • It seems to sell an average of ~3,200 copies a month

  • Rank #61: Walking Dead Vol.1: Days Gone Bye (~1,400)
    • This trade has sold a total of ~34,200 copies
    • It has placed on the Top 100 Trades every month since it came out in 2004-05 except 2004-09 and 2005-04
    • It seems to sell an average of ~1,800 copies a month

  • Rank #62: Walking Dead Vol.2: Miles Behind Us (~1,400)
    • This trade has sold a total of ~20,200 copies
    • It has placed on the Top 100 Trades every month since it came out in 2004-11 except 2005-01, 2005-02 and 2005-11
    • It seems to sell an average of ~1,600 copies a month

  • Rank #86: Walking Dead Vol.3: Safety Behind Bars (~1,200)
    • This trade has sold a total of ~17,900 copies
    • It has placed on the Top 100 Trades every month since it came out in 2005-05
    • It seems to sell an average of ~2,000 copies a month

  • Rank #1: House of M (~8,300)
  • Rank #12: House of M: Uncanny X-Men (~3,600)
  • Rank #13: House of M: Spider-Man (~3,500)
  • Rank #19: House of M: World of M (~3,100)
  • Rank #20: House of M: Fantastic Four/Iron Man (~3,100)
  • Rank #23: House of M: Incredible Hulk (~3,000)
  • Rank #26: House of M: New X-Men (~2,900)
  • Rank #33: House of M: Mutopia X (~2,500)
    • First month for the House of M trades
    • House of M: Excalibur Prelude (2005-07) sold ~3,200 copies
    • sales of the trades seem low
    • I don't expect these to do exceedingly great over the long term

Order index data provided courtesy of Diamond Comic Distributors, Inc. and used with permission.

ICv2 Unit totals originally published on ICv2.com, copyright (2014) GCO, LLC., and used with permission.

For more info, see: http://www.icv2.com/articles/news/1850.html

CBG title and issue data was cleaned up by John Jackson Miller at CBG and is used with permission.

Check out Comics Buyer's Guide Comic Book Sales Charts and Sales Analysis Pages at: http://www.cbgxtra.com/Default.aspx?tabid=695

For historical comic book sales information, check out The Comic Chronicles.

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