Comic Book Page
Comic Book Page: The Mayo Report: 2006-06

Mayo Report: 2006-06
podcast episode

We had a really good conversation about the June 2006 sales estimates that lasted about 48 minutes or so.

Below are the rough notes I put together in preparation for the podcast. I've added linked to the charts for the titles mentioned. I use these notes as a guide for the podcast be we never cover all of the titles I have in the notes and we frequently discuss many other things that I don't have in my notes.



2006-06 IndexPointValue:

  • CBG = ~765.29
    • Down about ~7.00 from 2006-05 (~772.29)
  • ICv2 = ~765.25
    • Up about ~-7.32 from 2006-05 (~772.57)


General Comments

  • A lot of titles lost ground this month
    • 147 comics sold less than the previous issue
    • 46 sold more

MARKET SHARES

  • Marvel
    • Comic book units: 46.66% (3,260,800)
    • Comic book dollars: 47.48% ($10,085,357.00)
  • DC
    • Comic book units: 42.00% (2,935,700)
    • Comic book dollars: 40.15% ($8,528,099.00)
  • Image
    • Comic book units: 3.10% (217,200)
    • Comic book dollars: 3.16% ($673,175.00)
  • Dark Horse
    • Comic book units: 2.42% (169,600)
    • Comic book dollars: 2.58% ($549,304.00)
  • Devil's Due
    • Comic book units: 1.01% (70,700)
    • Comic book dollars: 1.33% ($283,165.00)


COMICS

  • Top 300 Comics (~6,988,400)
    • Down about ~588,700 (-7.76%) from 2006-05 (~7,577,100)

  • 1 titles sold over 200,000 copies

  • 13 titles has more than one new issue released this month
    • 52 Week
    • A G Super Erotic Anthology
    • Civil War Front Line
    • Exiles
    • Forgotten Realms Dark Elf Sojourn
    • G. I. Joe Declassified
    • Invincible
    • JLA Classified
    • Last Planet Standing
    • Moon Knight
    • New Avengers
    • Noble Causes
    • Shadowhawk


MARVEL

New Items: 67, Reorder Items: 18, Total Items: 85

Minimum Cover Price: $1.50, Average Cover Price: $3.13, Maximum Cover Price: $4.99

  • Rank #1: Civil War #2 (~253,900)
    • Top selling title for Marvel
    • Down about ~24,500 (-8.80%) from #1 (~278,400)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1
    • Dropped from overall sales but only down about 6,800 from initial orders for #1

  • Rank #6: Civil War Front Line #1 (~122,100)
    • (No previous found)
    • Number of new issues (since 1996-09) that sold:
      • Less: 1
      • Same: 0
      • More: 0
    • Strong start for the second Civil War title

  • Rank #17: Eternals #1 (~103,200)
    • (No previous found)
    • Strong start for this title
      • I expect a minimal second issue drop in this given the creative team

  • Rank #18: Civil War Front Line #2 (~102,700)
    • Down about ~19,400 (-15.89%) from #1 (~122,100)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1
    • Not a bad second issue drop for this title
      • It might even recover this loss with reorders

  • Rank #29: Moon Knight #3 (~69,400)
    • Down about ~8,100 (-10.45%) from #2 (~77,500)
    • Number of new issues (since 1996-09) that sold:
      • Less: 2
      • Same: 0
      • More: 2
    • Moon Knight is still dropping.
      • Kevin must have cut back his order…

  • Rank #34: X-Factor #8 (~59,100)
    • Up about ~14,800 (33.41%) from #7 (~44,300)
    • Number of new issues (since 1996-09) that sold:
      • Less: 4
      • Same: 0
      • More: 26
    • Civil War tie-in caused the 33.41% bump

  • Rank #41: Thunderbolts #103 (~48,100)
    • Up about ~24,400 (102.95%) from #102 (~23,700)
    • Number of new issues (since 1996-09) that sold:
      • Less: 76
      • Same: 0
      • More: 8
    • Civil War tie-in doubled the sales of this title

  • Rank #50: Annihilation Silver Surfer #3 (~41,600)
    • WatchList: Event: Annihilation
    • Down about ~2,600 (-5.88%) from #2 (~44,200)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 2

  • Rank #61: Annihilation Nova #3 (~36,700)
    • WatchList: Event: Annihilation
    • Down about ~2,900 (-7.32%) from #2 (~39,600)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 2

  • Rank #63: Annihilation Super Skrull #3 (~35,600)
    • WatchList: Event: Annihilation
    • Down about ~2,700 (-7.05%) from #2 (~38,300)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 2

  • Rank #71: Annihilation Ronan #3 (~33,100)
    • WatchList: Event: Annihilation
    • Down about ~3,200 (-8.82%) from #2 (~36,300)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 2

  • Rank #108: Marvel Team-Up #21 (~18,400)
    • WatchList: Robert Kirkman
    • Down about ~400 (-2.13%) from #20 (~18,800)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 20

  • Rank #110: Spider-Girl #99 (~17,900)
    • Up about ~200 (1.13%) from #98 (~17,700)
    • Number of new issues (since 1996-09) that sold:
      • Less: 7
      • Same: 0
      • More: 91
    • Minor increase but an increase just the same…

  • Rank #113: Civil War #1 (~17,700)
    • (No previous found)
    • Really strong reorder activity

  • Rank #154: Marvel Advs Avengers #2 (~9,400)
    • Down about ~4,500 (-32.37%) from #1 (~13,900)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1
    • Sharp second issue drop on this "kid-ified" title

  • Rank #296: Marvel Zombies #1 (~1,200)
    • (No previous found)
    • There is still some reorder activity for Marvel Zombies #1


DC

New Items: 78, Reorder Items: 14, Total Items: 92

Minimum Cover Price: $1.00, Average Cover Price: $3.03, Maximum Cover Price: $5.99

  • Rank #2: DCU Brave New World #1 (~140,900)
    • Top selling title for DC
    • (No previous found)
    • Great sales for what was basically a promo book for some new titles
      • It will be interesting to see how many of these readers get the various titles

  • Rank #4: Wonder Woman #1 (~132,600)
    • Up about ~86,900 (190.15%) from #226 (~45,700)
    • Number of new issues (since 1996-09) that sold:
      • Less: 117
      • Same: 0
      • More: 0
    • This new #1 sold nearly 3 times what the old series ended with
      • Relaunches work and can really boost sales
      • The next issue will lose some readers but I don't expect this title to go into a free fall

  • Rank #7: Flash Fastest Man Alive #1 (~120,400)
    • (No previous found)
    • This new #1 sold a bit short of 3 times what the old series ended with
      • Again, relaunches work and can really boost sales
      • However, I expect that the next issue will lose a lot of readers and that this title might go into a free fall
      • The first issue was impressive
      • Giving Bilson/DeMeo such a high profile relaunch as their first major comic book effort may have been a mistake

  • Rank #11: 52 Week #5 (~111,900)
    • Down about ~13,400 (-10.69%) from #4 (~125,300)
    • Number of new issues (since 1996-09) that sold:
      • Less: 7
      • Same: 0
      • More: 0
    • Still dropping noticably

  • Rank #13: 52 Week #7 (~110,200)
    • Up about ~200 (0.18%) from #6 (~110,000)
    • Number of new issues (since 1996-09) that sold:
      • Less: 6
      • Same: 0
      • More: 1
    • Very minor increase

  • Rank #15: 52 Week #6 (~110,000)
    • Down about ~1,900 (-1.70%) from #5 (~111,900)
    • Number of new issues (since 1996-09) that sold:
      • Less: 5
      • Same: 0
      • More: 2
    • Minor drop

  • Rank #16: 52 Week #8 (~105,100)
    • Down about ~5,100 (-4.63%) from #7 (~110,200)
    • Number of new issues (since 1996-09) that sold:
      • Less: 4
      • Same: 0
      • More: 3
    • Noticable drop

  • Rank #21: Superman Batman #27 (Res) (~95,700)
    • Down about ~34,500 (-26.50%) from #26 (~130,200)
    • Number of new issues (since 1996-09) that sold:
      • Less: 7
      • Same: 0
      • More: 17
    • Major drop after the Sam Loeb "jam" issue
      • Not unexpected
    • Having what read as a fill-in issue here didn't help either

  • Rank #36: Ion #3 (~51,700)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~5,700 (-9.93%) from #2 (~57,400)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 2

  • Rank #47: Crisis Aftermath Spectre #2 (~43,400)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~12,400 (-22.22%) from #1 (~55,800)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1

  • Rank #49: Crisis Aftermath Battle For Bludhaven #5 (~42,200)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~6,600 (-13.52%) from #4 (~48,800)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 4

  • Rank #52: Shadowpact #2 (~40,000)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~10,300 (-20.48%) from #1 (~50,300)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 1

  • Rank #59: Checkmate #3 (~37,600)
    • WatchList: Event: Infinite Crisis Aftermath
    • Down about ~4,200 (-10.05%) from #2 (~41,800)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 2

  • Rank #100: Captain Atom Armageddon #9 (~20,300)
    • Up about ~600 (3.05%) from #8 (~19,700)
    • Number of new issues (since 1996-09) that sold:
      • Less: 3
      • Same: 0
      • More: 5
    • While this may have gone up this month, it is still under half what it started at
      • Perhaps if it had been marketed as being a key storyline for WildStorm Universe it might have done better

  • Rank #117: Warlord #5 (~16,100)
    • Down about ~2,400 (-12.97%) from #4 (~18,500)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 4
    • This title keeps losing readers
    • I expect it to end before issue #12 at this rate

  • Rank #119: Manhunter #23 (~15,500)
    • WatchList: Cancelled, Extended
    • Down about ~200 (-1.27%) from #22 (~15,700)
    • Number of new issues (since 1996-09) that sold:
      • Less: 13
      • Same: 0
      • More: 9

  • Rank #127: Solo #11 (~14,100)
    • Up about ~2,700 (23.68%) from #10 (~11,400)
    • Number of new issues (since 1996-09) that sold:
      • Less: 4
      • Same: 0
      • More: 6
    • This is why anthologies titles tend not to do well, they are impossible to predict
      • Impressive bump for Aragones and Evanier
      • Why isn't there an ongoing Groo title these days?

  • Rank #140: Superman Batman #26 (~11,400)
    • (No previous found)
    • Strong reorder activity

  • Rank #157: American Way #5 (~8,800)
    • Down about ~800 (-8.33%) from #4 (~9,600)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 4
    • This is still dropping?
      • It is a good book and I'm surprised it isn't doing better

  • Rank #202: 52 Week #4 (~3,900)
    • (No previous found)
    • Solid reorder activity which implies last months numbers were solid

  • Rank #219: 52 Week #3 (~2,900)
    • (No previous found)
    • Solid reorder activity which implies last months numbers were solid

  • Rank #225: 52 Week #1 (~2,600)
    • (No previous found)
    • Solid reorder activity which implies last months numbers were solid

  • Rank #240: 52 Week #2 (~2,300)
    • (No previous found)
    • Solid reorder activity which implies last months numbers were solid

  • Rank #256: Ion #2 (~1,900)
    • WatchList: Event: Infinite Crisis Aftermath
    • (No previous found)

  • Rank #284: Infinite Crisis #6 (~1,400)
    • (No previous found)
    • Still seeing reorder activity for Infinite Crisis

  • Rank #288: Infinite Crisis #4 (~1,400)
    • (No previous found)
    • Still seeing reorder activity for Infinite Crisis


IMAGE

New Items: 29, Reorder Items: 0, Total Items: 29

Minimum Cover Price: $1.99, Average Cover Price: $3.40, Maximum Cover Price: $5.99

  • Rank #83: Spawn #157 (~26,300)
    • Top selling title for Image
    • Down about ~700 (-2.59%) from #156 (~27,000)
    • Number of new issues (since 1996-09) that sold:
      • Less: 20
      • Same: 0
      • More: 103
    • Spawn continues to decline in sales

  • Rank #102: Walking Dead #28 (~20,100)
    • WatchList: Robert Kirkman
    • Up about ~1,200 (6.35%) from #27 (~18,900)
    • Number of new issues (since 1996-09) that sold:
      • Less: 27
      • Same: 0
      • More: 0
    • Walking Dead continues a slow but steady increase in sales

  • Rank #133: Invincible #33 (~12,900)
    • WatchList: Robert Kirkman
    • Unchanged from #32 (~12,900)
    • Number of new issues (since 1996-09) that sold:
      • Less: 31
      • Same: 1
      • More: 0
    • Both issues of Invincible sold the same amount this month

  • Rank #134: Invincible #32 (~12,900)
    • WatchList: Robert Kirkman
    • Up about ~800 (6.61%) from #31 (~12,100)
    • Number of new issues (since 1996-09) that sold:
      • Less: 31
      • Same: 1
      • More: 0
    • Invincible continues a slow but steady increase in sales


DARK HORSE

New Items: 10, Reorder Items: 0, Total Items: 10

Minimum Cover Price: $2.99, Average Cover Price: $3.19, Maximum Cover Price: $4.99

  • Rank #198: Usagi Yojimbo #94 (~4,300)
    • Down about ~1,600 (-27.12%) from #93 (~5,900)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 87
    • What is going on with Usagi Yojimbo?
      • It used to seel between 8,000 and 9,000 copies a month
      • As of issue #65 is seems to have been losing reader each month
      • Now at 27.12% drop to put it at 4,300?
      • Everybody I know that reads it is a very loyal fan of Stan Sakai
      • Anybody know what is going on with this title?


OTHER PUBLISHERS

  • Rank #183: X Isle #1 (~5,300)
    • WatchList: CGS Indie Challenge: March 2006
    • (No previous found)
    • Not bad starting numbers for an Indy title but not amazing either
      • This may be a title that need a little time to build an audience

  • Rank #193: Medieval Lady Death War of the Winds #3 (~4,600)
    • Down about ~1,600 (-25.81%) from #2 (~6,200)
    • Number of new issues (since 1996-09) that sold:
      • Less: 0
      • Same: 0
      • More: 2
    • Bad month for Avatar in general
      • All of the Avatar titles dropped over 25%

  • Rank #247: Leading Man #1 (~2,200)
    • WatchList: CGS Indie Challenge: April 2006
    • (No previous found)
    • Great concept, excellent execution, low initial sales…
      • This title would make for a great Brad Pitt summer blockbuster movie

  • Rank #269: Utf #1 (~1,700)
    • WatchList: CGS Indie Challenge: May 2006
    • (No previous found)
    • Low starting numbers
      • Issue #1 shipped on 6/7/2006 so it isn't a matter of it shipping late in the month
      • This could be fall out from the Speakeasy collapse and switch over to Ape


TRADES

  • Again, all four Walking Dead trades appear on the list…
    • And, if you look at the history of the monthly, there is a noticable bump after each trade ends off
      • Issues #7, 13, 19 and 25 all seemed to benefit from some readers shifting from the trades to the monthly
  • Rank #76: Walking Dead Vol. 1 Days Gone Bye (~1,300)
    • Total sales: ~41,400
  • Rank #81: Walking Dead Vol. 2 Miles Behind Us (~1,200)
    • Total sales: ~24,000
  • Rank #92: Walking Dead Vol. 4 Hearts Desire (~1,100)
    • Total sales: ~18,800
  • Rank #100: Walking Dead Vol. 3 Safety Behind Bars (~1,000)
    • Total sales: ~21,300

Order index data provided courtesy of Diamond Comic Distributors, Inc. and used with permission.

ICv2 Unit totals originally published on ICv2.com, copyright (2014) GCO, LLC., and used with permission.

For more info, see: http://www.icv2.com/articles/news/1850.html

CBG title and issue data was cleaned up by John Jackson Miller at The Comic Chronicles and is used with permission.

For historical comic book sales information, check out The Comic Chronicles.

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